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Marketing Your Business - How Do I Adapt To The Internet?

The way we do business is changing rapidly. From VOIP, video conferencing, email support, telephone answering services, and the almighty internet. As a business owner we are faced with hundreds of decisions our parents and grandparents never had to contend with.

Some of you keep hearing from other business associates that internet marketing is the greatest method of increasing business and building a foundation for customer support. The only problem is, you've just learned how to send emails to people! Never mind learning about SEO, web design strategies, content analysis, pay per click, ROI, etc!

Do you hire an SEO company or do you learn yourself?

Investing time into your company is what we business owners do best but, in many cases, when it comes to learning new methods we quickly open our wallets to anyone out there who seems like the right person to help with your situation. This is the worst possible decision you can make.

Diving into the internet marketing community with your wallet open will result in a disaster if you aren't properly trained on how to spend your money wisely. The key is not to hire an SEO (Search Engine Optimization) company to take your money and promote your business behind your back. Try finding someone who offers you their "training services" in order to train yourself or someone within your organization to learn more about what is required online, how much effort it entails, and what pitfalls to avoid.

As a business owner, if you blindly search online and pick a company, you have no idea what you could be getting yourself into. There are no secrets to promoting your business online, only a lot of hard work. That being said, anyone with a computer can easily learn how to get their company high search engine rankings. Search engines don't look to see whether or not you're running a scam. No, they are concentrated on delivering relevant results for your search terms.

Old Fashioned Marketing Tactics :

In the old days (and still practiced today), business owners would devise their own marketing plan through print media, business cards, postcards, flyers, brochures, newspapers, magazines, TV ads, and radio ads. By doing this, the company could track their results by trial and error and really find out what truly works for their industry.

Old fashioned marketing is a simple trial and error process. So is the internet. Unfortunately, all too many business owners don't have a clue how to start their own internet marketing process and they fail to even put their foot in the water. Instead, many business owners simply hire anyone they can find that seems reputable and then turn a blind eye and say; "Here's my budget, you are the professional, you tell me what to do". This is simply preposterous. You've worked so hard to get to where you are now by learning and adapting and as soon as it comes to marketing your business online, you simply shut down.

I hope that this article has awoken some of you. Don't be afraid to dive into the internet's vast realm of marketing potential. So what if you fail the first time around. When we started out, we had no idea what we were doing, 3 years later our website ranks higher than many other internet marketing companies world wide.

The ULTIMATE secret to internet marketing is simple...

A concept I call "T.I.M.E."

T - Try and try again

I - Internet changes all the time

M - Marketing opportunities are around every corner

E - Eventually you too can succeed

Think of it this way (Illustration only)

Here is a timeline of your internet marketing campaign:

Start date - Research only: June 7th, 2005 Hired a website designer - August 31st, 2005 Website Complete - October 15th, 2005 Website launch - October 20th, 2005

Started an internet marketing campaign - November 1st, 2005 Started a Pay Per Click campaign - November 10th, 2005 Made a sale - November 15th, 2005

Increased our website’s link popularity - January 1st, 2006 Website gets hit by the Google Sandbox Effect - January 20th, 2006 Increased our Pay Per Click campaign - February 5th, 2006

Made some changes to the website - February 21st, 2006 Increase the website’s link popularity - February 28th, 2006 Got listed in the Yahoo directory - March 3rd, 2006

So here you are 10 months out of the gate and your website may still be "locked in the Google sandbox" ( Search for "Google Sandbox" in Google for an explanation). Your link popularity is just starting to grow a little bit. Hopefully you haven't tried to link to everyone you can find and are actually linking to companies that are directly related to your business. Your PPC campaign is doing good. People are finally starting to come through Yahoo & MSN search results. You can sometimes find your company in the 200th spot within search results in Google and you are now wondering why this is taking so long.

Welcome to the world of marketing your company on the internet!!!

This timeline representation from above is just something to show you how "T.I.M.E." is the key of success on the internet and all we are required to do is keep plugging away and keep learning more every chance we get.

For most people who simply open up their wallets, they would have learned nothing in those 10 months and for everyone else starting an internet marketing campaign, those who didn't simply just open their wallets, their websites are probably 10 times further than yours!

In Conclusion :

Learn more about how to increase your marketing campaign on the internet. If you have to, hire someone in-house who can learn for you and give you updates on everything. If you truly need to hire an SEO company make sure it's for the right reasons like "starting and finishing a marketing campaign with you learning in the process", or "enhancing a campaign that is already in place", or "to revise your website’s conversion rate" or "create a impactful key word optimization campaign", etc. Take your time and use "T.I.M.E." to increase your business slowly but effectively on the internet.

I hope you've enjoyed this article!

by: Martin Lemieux

How To Cloning Money With Resell Rights

Acquiring resell rights to products can be an easy and inexpensive way to start an Internet business. Basically you are able to purchase a product once and then sell it over and over. Before venturing into buying products with resell rights there are some things you should know.

Resell rights come in many forms and sizes. They can come in large packages with many products bundled together and offered for an almost suspiciously low price. Or they can be offered on a single product for a four-figure sum. There are also different types of rights offered allowing you to do different things.

Basic resell rights only give you the right to sell the product. You cannot claim the product is your own and you do not have permission to offer the resell rights to anyone else. Basic resell rights are usually the cheapest, so it may be easier to make a profit. Check the terms for how much you can charge for the product or if it can be given away, perhaps as a bonus with something else. There may also be conditions for distributing the product from membership and auction sites. If you are buying rights to software make sure you know the product well enough to deal with any troubleshooting enquiries. Some software rights sellers are prepared to deal with enquiries themselves. The product may also come with a web sales page that you can use, but check for any restrictions.

Master resell rights often include a web page with the product. They give you the right to sell the product and you can also pass on this right to your customers. However that is as far as it goes. Your customers cannot give the resell rights for the product to their customers. The best master resell rights packages will include a zip file containing everything you need to put on your download page.

There are two types of resell rights that may be referred to as private label rights. One type is where you are given the resell rights for a finished product and you are also allowed to put your name on the product as the author. This type of product is a ready-to-sell information or software product. You cannot change it other than put your name on it. The second type of private label rights is also known as source code rights. The product is not a finished ready-to-sell item. Instead it will be the raw source material that you can use to produce a finished item. Programs will be in the source code format; information products will be in a word processor format, like MS Word.

You can change the product in any way you want. You can add your name as author, add more content, omit parts or split it into several products. You may also be able to sell resell rights and even master resell rights. Terms and conditions should be posted, so check them carefully. Most private label rights packages also come with a web page and graphics that you can use for selling. If you have found a resell rights product that you think you can sell you need to do some basic market research before purchasing. How many people are searching for this type of product? How many competing products are there? Have you seen the product available elsewhere?

If you are going to sell on the internet you need to have access to the following skills. You must be able to edit web pages, create payment links and upload the product and web pages to a server. If you are buying private label rights you must also be able to edit the product. This is especially important if you are buying rights for software. There are many ways you can sell products on the internet. You can usually set up your own website or add the sales page to your existing site. You could invest in pay per click ads or ezine ads. You could write articles. If you have private label rights to a book you can use some of the content to produce articles or even a free report for viral marketing. Resell rights offer the advantage of not having to produce your own material. However, you need to be sure the product is good quality and that you have a good marketing plan.

by Anthony Shaw